Our business charity is dedicated to increasing labor force participation among married women in remote West Africa. Research consistently shows that marriage and childbirth often lead to a decline in women’s workforce engagement. The transition from living alone to cohabiting with a partner and eventually raising children frequently results in reduced economic participation.

This challenge is particularly severe in remote areas of West Africa, where high poverty rates threaten individual well-being, societal stability, and economic growth. My research in this field highlights that enabling married women to work not only reduces financial reliance on a single income source but also enhances family welfare, fosters a more stable environment for raising children, and improves the overall quality of life for these women.

Having been raised by a mother who navigated financial hardship while caring for my father during his health struggles, I deeply understand the urgency of supporting women in similar situations.

As a socially responsible business, we are committed to driving meaningful change. Through trust-based philanthropy, we actively collaborate with women’s commissions, organizations, and key stakeholders who share our vision. Our goal is to invest at least £200,000 in these communities over the next decade, creating sustainable economic opportunities for married women and fostering a more inclusive and prosperous society.